There is no need to know about HTML in order to build an effective opt-in list. You need some tools to make the whole process easy and possible.
What you Need:

1. You need a web-editor such as FrontPage, which comes with Microsoft Office package. You can use a free or low cost WYSIWYG editor. WYSIWYG means “What
you see is what you get.” Web editors are user-friendly and in a few hours, you can create a killer opt-in page.

2. You need an opt-in form code. You can get this code when you set up an account with your autoresponder.

3. A great eBook cover, CD covers, software box, or any other cover that relates to the product you want to promote. Include high quality images, as it is a key to higher conversion rates. The design of the opt-in page should be very simple. It does not matter how flashy it is. All that matters is what it can do for the visitors. It should consist of couple of sign-ups, in exchange of freebies. An opt-in page should be like a sales letter where you are convincing the visitor to signup
in exchange of a freebie.
When a visitor arrives at your lead capture page, you should show the benefits of joining your subscribing list and getting the free product.
The six main components of a landing page are:

1. Headline – In order to catch the attention of your visitors, you need to create a snazzy headline. The headline can be a statement or a question that can get instant attention from all your visitors. Ensure that you keep it general yet appealing. An appealing headline will ensure that the visitor will gather interest and read the whole text.

Highlight the benefits in the headline – Keep in mind that the headline has a great impact on your opt-in page. It is the first thing that the visitor might observe so it needs to create curiosity. Use interest words such as “it’s a shame, just revealed, free, unique, breakthrough, innovative, simple, easy, innovative, and many more.” It should stand out with a bigger font and unique color. The headline is a key differentiators for a poor opt-in page and an effective one! Try as many headlines as possible initially and choose the best one. Never move on after.

Opt-in Page

writing a single headline. The headline should shout about the most powerful benefit of your product or service. No one cares if you have put in real hard work while writing an e-book or a course. They only care about what you can offer them.

A bad heading –

“Download my e-book that will show you how to start your own online business and earn immediate profits!”

A good heading –

“Amazing e-book – reveals how you can create a profitable Internet based business and start earning money guaranteed!” An ideal opt-in page headline should highlight the product benefits, how it can help the reader make money, save time, or both. Do not try to overdo the headline to make it snazzy.

2. Entry Paragraph – The entry paragraph should fulfill the following motives –

• It should give the visitor a reason to read the whole text by grabbing their attention with the first sentence. It can be a slogan, a phrase, or an offer. It can
be in the form of a question, a quote, or a fact.

• Build the interest of the visitor and make sure that they read the whole text. Elucidate to your potential why they need the product. Make their mind tick and
identify why people want your offer.

• Show them how the product will improve their life and make it easier. Highlight the time they can save, stop worrying, and make money. Think why they should
buy your product and put it on the page.

3. Bullets –
• Make the text clear and precise using bullets. The bullets should never create the secret yet encourage the reader to read more.

• Bullets can create a high impact in front of your readers. Keep it presentable and easy to follow.

• They arouse the curiosity of the reader. Stress on the benefits of your products and services and tell them about what is included in the offer.

Opt-in Page

4. Closing Paragraph –

• Write a short closing paragraph that boosts the confidence in your readers.

• Call to action – Inform the visitors about what you want them to do. Keep a clear call to action so that your visitors can use the opt-in form to enter their
information. Make it meaningful so that they can respond immediately. Always set a deadline to boost instant action.

5. Opt-in Form – This is the easiest nut to crack. Every autoresponder service has their tools that generate the source code for the opt-in form. It is recommended that you should place the opt-in box in the middle of the page and within the text. The opt-in box should be visible and should stand out from the other text to grab
immediate attention. It should be clean, neat, and professional.

6. Postscript – It is a proven fact that most of the visitor would look at the P.S. first before reading everything in the text. Therefore, reiterate your proposition in the P.S.

7. Thank You Page – Once a visitor fills in the information at your opt-in form, design a thank you page.

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Although every attempt has been made to verify the accuracy of the information contained within this eBook, it provides the opinion of the author and is intended for informational purposes only.
The author and publisher do not any responsibility for errors, omissions, interpretations, or use and application of the information herein. In no event shall the author or publisher be held liable for any loss, risk, damage, use, or misuse of any of the information either directly or
indirectly presented herein.
If you require professional advice or assistance, you are advised to seek professional services. Every business opportunity requires hard work, time, and other factors to be a success. No express or implied guarantees of income or spillover are made when joining and/or purchasing
any program (s) recommended within this e-book. Individual results may vary, as with any type
of business opportunity, you could make more or less.

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