Posts Tagged ‘SEO’

If you are a website owner you must no doubt have run into the concept of a backlink strategy. Maybe some SEO expert offered to sell you 10 000 links back to your website for a princely sum. Perhaps you have just been struggling to get links back to your website for some time.

The theory goes like this: Google likes links. Google was built on the premise that a website with more links to it must be an important site, it must be an authority otherwise all those other websites would not be linking to it. So getting more and more links is good, right?

Yes and no. Yes, Google likes links. The more indeed the merrier. But Google is a little bit more clever than this. Setting up 10 000 pages with nothing else than links back to your website will most likely not get you anywhere with Google.

The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.

How does Google do this? The answer once again makes a lot of sense. Suppose you had a website about dogs. Everything about dogs, what they like, what they don’t like, what to feed them and when. So you get the local vet to link to your site from his, and you link back to him. Down the road is another guy also with a website about dogs. His articles about dogs are so good that he gets the American Dog Owner’s Association to link back to his website. Which website do you think Google would list first in search results? Why?

Should you become clever now and get the local vet, as well as ten small shops to link to you and you also buy 5 000 links on the Internet, Google should surely wake up and rank you first, shouldn’t they?

What do you think will happen? The correct answer is: nothing. Google will still rank the other guy on top, because the one link to his website is a) from an authoritative website that may have thousands of other websites linking to them and b) the content of his website is related to the content on that other website.

To get quality backlinks to your site is not easy. That is why so many people still fall for the “10 000 quality links” trick. You might have to write to 50 website owners and ask them to look at your website content to get one good backlink in the end. Should it be from a authoritative website that one link might make a big difference though.

Writing articles for top quality article directories will also get you some worthwhile backlinks, since they allow you to link back to your site from the article. And if your articles are as good as you think, they will eventually be syndicated – other websites will publish them as well and also link to your site. As a backlink strategy this will be much more effective than buying low-quality links.

Among the challenges of managing an online business is building backlinks. In addition to our premium article marketing service we offer a back linking service in which you pay based upon our performance in securing links. We focus especially upon deep linking to interior pages.

Posted to http://danatkinsbiz.com

Technorati Tags: Correct Answer, Dog Owner, Dogs, Exact Algorithm, google, Little Bit, Lot, No Doubt, Premise, Princely Sum, SEO, Vet, Web Pages, Website Owner

You don’t need to be a great writer to earn money. Even if you are not a writer but have information and knowledge you can share, you can write your own e-book and sell it for profit.

What is an E-Book?

An e-book is a book in electronic format. E-books are popular today among many as readers can receive it through e-mail or download it via the Internet. The most popular format is PDF; however, there are other formats as well.

Why Write an E-Book?

With the advent of the electronic age, anyone can become a published author. There is no need to hire a publisher or toil around trying to get your book published. You can learn and start writing your e-book without much effort. Why would People Buy an E-Book? Many people prefer e-books over hard paperback books. However, e-books are a booming industry. There are many reasons why people would buy an e-book. The most prominent are the requirement of immediate information or the availability of unique information not offered anywhere else.

What Should you Write About?

As I said earlier, you do not need to be a great writer to write an e-book. All you need is the knowledge. Therefore, choose the topic you are knowledgeable and zealous about. You should consider the following to develop ideas:

• E-books are suitable for time-sensitive or subject to change information. For instance, a book on SEO is suitable in an electronic format, as such information
in print might get outdated. Moreover, search engines change often.

• Any information that caters to a current or urgent need will sell well.

Obtaining your own e-book.

Research…

Never write anything before you do a proper research. Search whether the information is already available. Will people pay for your information? Could you approach a niche or sub-niche with the subject of your e-book? Putting your E-Book Together Write your e-book using Microsoft Word or any other word processing software. Do not purchase any expensive software to write and distribute the e-books, as you do not require one. Keep your e-book informative yet not too lengthy. Readers might have a sense of urgency with some topics so keep it short, precise, and clear. Moreover, always use a clickable index so that the reader can visit a section of the e-book if they want. Ask your friends, family, and co-workers to proofread your e-book. Ask for their opinions, scope of improvement, etc. so that you can make any necessary changes. Keep the e-book informative both textually and visually. Include high quality images. If you don’t have your own images, search for royalty free images on the Internet. Remember that the images on the Internet might have copyrights. Create a snazzy cover for the e-book that depicts its topic and the message you want to convey.
Next, convert the e-book from Word to a PDF file. There are several free online converters and free software to do this. PDFonline is good software to get your PDF ebook. How Much to Charge?

The price of your e-book depends on the quality of the information. Have your friends and colleagues read the e-book and ask them how much will they pay for such an information. Look at your competition if any and see how much they are charging. You may purchase a few e-books to compare.

How to sell an e-book…

Selling an e-book is not rocket science. However, you need the right things at the right place to get started.

• Get a blog or website to promote your e-book.

• Establish yourself as an expert in the field of your e-book.

• Write and submit articles to promote your e-book.

• You should participate in forums, chats, and online seminars on the topic of your e-book.

• You can solicit interviews from other blogs, websites, radio stations, magazines, etc. Let them read a complimentary copy of your e-book before you are
interviewed. Answer any questions if possible.

• You can offer a free e-mail course or a short teaser to promote your e-book. Never reveal all your ideas, but ensure that the free information provides concrete and valuable information.

• Build trust and rapport in front of the readers.

• Ask the buyers to write reviews for the e-book. Post them on your website.

• Create a killer affiliate program where people can join and promote. With some time and efforts, you can be a guru in a topic and earn easy money by
promoting and selling your e-book.

Find fabulous techniques to “http://danatkinsbiz.com” earn money online by searching around online. There are several fabulous blogging tips that you can use to help out. Head online today and learn more.

Although every attempt has been made to verify the accuracy of the information contained within this eBook, it provides the opinion of the author and is intended for informational purposes only.
The author and publisher do not any responsibility for errors, omissions, interpretations, or use and application of the information herein. In no event shall the author or publisher be held liable for any loss, risk, damage, use, or misuse of any of the information either directly or
indirectly presented herein.
If you require professional advice or assistance, you are advised to seek professional services. Every business opportunity requires hard work, time, and other factors to be a success. No express or implied guarantees of income or spillover are made when joining and/or purchasing
any program (s) recommended within this e-book. Individual results may vary, as with any type
of business opportunity, you could make more or less.

http://danatkinsbiz.com

Technorati Tags: Advent, Book People, E Book, E Books, E Mail, Electronic Age, Electronic Books, Electronic Format, Many People, Microsoft, Niche, Other Word Processing Software, Paperback Books, People Information, profits, Research Search, Search Engines, SEO, Using Microsoft Word, Word Processing Software