Posts Tagged ‘Prospects’

People start home based businesses every day. Some are e-businesses,some are not. Some people have amazing success and make lots of money. They live the good life, buying large houses and expensive cars, retiring early. Traveling the world. You know what I’m talking about – because it’s your dream for your home based business too. But most people (96%) fail, making no money at all, or making just enough to live on.

So why DO most home based businesses fail? What’s the missing component? Really, there are two.

#1 You Must Sell Big Ticket Items.

It will cost you – in time and/or money – to bring qualified prospects to your website. Then after they arrive, you must convert them into cash-paying customers (which means that your website must be compelling enough to make them want to buy what you have to offer). Now here’s the point: it will cost you the same investment in time and money to develop an effective website and drive traffic to it,whether a sale will earn you $20, $200, or $1,000.

Let’s say your goal for your home based business is an income of $5,000 per month. If you have a widget that sells for $20 and earns you $10 per sale, you must make 500 sales per month. If your website has a 5% conversion rate (converting visitors to buyers), you must average 10,000 qualified hits per month to your website in order to earn $5,000. A task that is not impossible, but it IS certainly quite daunting. But now let’s say you’re selling an item that sells for $1,000 and earns you $500 per sale. This means you only need to make ten sales per month! With the same 5% conversion rate, you will only need to drive two hundred qualified hits to your website! And if you did attain the 10,000 hits in the previous example, you would earn $250,000 per month! You can make money with an inexpensive item, but it’s MUCH easier to make BIG money with a big ticket item.

But isn’t it much harder to make a $1,000 sale than it is to make a $20 sale? No, not at all – IF you have a relevant product, you know how to market effectively, AND you are marketing to the correct demographic. You must develop a SYSTEM to identify relevant products, market them effectively, and reach the right demographic. Which leads us to the next missing ingredient.

#2 You must have a proven SYSTEM to market effectively.

Let’s say you find an item that you like, one that you think will sell well. You check out the company and it seems legitimate; it has the right “feel.” You discover that they even give you some marketing tools: a website, business cards, sample newspaper ads, and banner ads for internet marketing. But the amount of guidance that they give you about how to USE these tools is limited, or non-existent. So you place some newspaper ads. You hand out as many business cards as you can. Maybe put a few banner ads out there on the internet and hope for the best. You get a few hits to the website, but if people don’t buy the first time, they’re gone – forever. You try diligently for awhile, and you may even make a few sales. But in the final analysis, you discover that you barley
make enough money to cover the cost of the advertising that you did.

Have you ever been there? I have!

Then I discovered that, although they provided me with some marketing tools, they were not cutting edge tools, and I didn’t have a PROVEN SYSTEM to implement an effective campaign. A campaign is not just marketing, it is the entire PROCESS of turning suspects into prospects, then turning prospects into customers. It cannot be willy-nilly, seat-of-your-pants, what-should-I do-today type of marketing. It must be an ORGANIZED and AUTOMATED system that takes every one of your prospects through the same pre-planned marketing steps – every time.

What’s really necessary to design an effective campaign?

* Product – You must have a product that really sells, not just one that you like. And, as discussed earlier, it should be a big ticket item if you want to make any BIG money.

* Marketing – You must have MANY ways to market, ie. Google adswords, ezine articles (write for others or start your own ezine), blogging, direct mailing post cards, press releases, email lists (when someone comes to your website, you should collect their email address so that you can follow up with them. Most of your sales come from the follow up.) Some of these methods cost money, some are free and will only cost you the time to set them up. But you must use all of them. Notice that I did NOT say “make a list of your friends,” or “pass out business cards.” Those things might make some sales, but in order to be really successful, you must reach the MASSES.

And the MOST IMPORTANT aspect of marketing; you must track and test your ads – every one of them – all the time. You must know exactly how much each ad cost you, and how many sales came from THAT ad. This will help you keep attuned to what is really happening with your advertising dollars. Delete the ones that do not bring the best RESULTS, and then test different ones, always looking for the most cost effective ways to drive traffic to your website.

* Website – First of all, your website must be written in such a way that it COMPELS your visitors to buy. (Most affiliate websites do not do this.) If it doesn’t have a high conversion rate, then everything else you’re doing is wasted effort. Next, it should collect the email addresses of your visitors so that you can follow up with them. Then, if you’re selling an expensive item, you should have a low-cost ($49?) front end product to sell first. This could be anything, but one thing that works well is an information product that will teach them how to do something, or do it better, or do it faster. It will be even more profitable if your front-end product is somehow related to your back-end big ticket product (though this is not essential). The entire website should be aimed at getting them to buy the inexpensive front-end product. Don’t even mention your other, expensive product. After they buy the front end product, you send them a weekly or monthly ezine or e-newsletter. Or better yet, send them a series of personal emails (totally automated, of course) full of more useful details about the front-end product that they just bought. You are now building relationship. Once they trust and respect you, selling them your back-end big ticket item (through your follow up emails) is almost a forgone conclusion. This is how $1,000(or $3,000) products are sold.

*Automation – The final step. Once you have the system set up, the only “work” you should be doing is to continue to improve your advertising. This will only take you a couple hours per week, at most. Once people respond to your advertising and go to your site, the entire process from that point on should be TOTALLY AUTOMATED. Collecting emails of visitors to send them a “free report”,following that up with sending them a series of emails to sell your front-end product, collecting payment for your front-end product, delivering your front-end product, sending additional follow-up emails, making the back-end big ticket sale (with your follow-up emails), delivering the back-end product… everything should be fully automated. That way, you can spend your time doing what YOU want instead of talking to prospective customers and fulfilling product orders.

Conclusion

This is the basic process to making huge sums of money online with your home based business. All of this may seem daunting. Can you do all of this yourself? Can you design a SYSTEM that will do all of this automatically? Sure you can. Anyone can. But it takes much more time, effort, and money than most people are ready or willing to invest – and that’s why so many home based businesses fail. But if you go for it, designing a system that incorporates all of these elements, you will see a significant improvement in your sales, and your bottom line! Maybe even enough that you can begin to live the good life – you know, the life that you’ve always dreamed about.

Bill Keller
http://www.articlesbase.com/business-articles/why-do-most-home-based-businesses-fail-697101.html

http://danatkinsbiz.com

Technorati Tags: Big Ticket Items, Business People, Conversion Rate, Drive Traffic, Expensive Cars, Home Based Business, Home Based Businesses, Lots Of Money, Prospects, Time And Money, Widget

People start home based businesses every day. Some are e-businesses,some are not. Some people have amazing success and make lots of money. They live the good life, buying large houses and expensive cars, retiring early. Traveling the world. You know what I’m talking about – because it’s your dream for your home based business too. But most people (96%) fail, making no money at all, or making just enough to live on.

So why DO most home based businesses fail? What’s the missing component? Really, there are two.

#1 You Must Sell Big Ticket Items.

It will cost you – in time and/or money – to bring qualified prospects to your website. Then after they arrive, you must convert them into cash-paying customers (which means that your website must be compelling enough to make them want to buy what you have to offer). Now here’s the point: it will cost you the same investment in time and money to develop an effective website and drive traffic to it,whether a sale will earn you $20, $200, or $1,000.

Let’s say your goal for your home based business is an income of $5,000 per month. If you have a widget that sells for $20 and earns you $10 per sale, you must make 500 sales per month. If your website has a 5% conversion rate (converting visitors to buyers), you must average 10,000 qualified hits per month to your website in order to earn $5,000. A task that is not impossible, but it IS certainly quite daunting. But now let’s say you’re selling an item that sells for $1,000 and earns you $500 per sale. This means you only need to make ten sales per month! With the same 5% conversion rate, you will only need to drive two hundred qualified hits to your website! And if you did attain the 10,000 hits in the previous example, you would earn $250,000 per month! You can make money with an inexpensive item, but it’s MUCH easier to make BIG money with a big ticket item.

But isn’t it much harder to make a $1,000 sale than it is to make a $20 sale? No, not at all – IF you have a relevant product, you know how to market effectively, AND you are marketing to the correct demographic. You must develop a SYSTEM to identify relevant products, market them effectively, and reach the right demographic. Which leads us to the next missing ingredient.

#2 You must have a proven SYSTEM to market effectively.

Let’s say you find an item that you like, one that you think will sell well. You check out the company and it seems legitimate; it has the right “feel.” You discover that they even give you some marketing tools: a website, business cards, sample newspaper ads, and banner ads for internet marketing. But the amount of guidance that they give you about how to USE these tools is limited, or non-existent. So you place some newspaper ads. You hand out as many business cards as you can. Maybe put a few banner ads out there on the internet and hope for the best. You get a few hits to the website, but if people don’t buy the first time, they’re gone – forever. You try diligently for awhile, and you may even make a few sales. But in the final analysis, you discover that you barley
make enough money to cover the cost of the advertising that you did.

Have you ever been there? I have!

Then I discovered that, although they provided me with some marketing tools, they were not cutting edge tools, and I didn’t have a PROVEN SYSTEM to implement an effective campaign. A campaign is not just marketing, it is the entire PROCESS of turning suspects into prospects, then turning prospects into customers. It cannot be willy-nilly, seat-of-your-pants, what-should-I do-today type of marketing. It must be an ORGANIZED and AUTOMATED system that takes every one of your prospects through the same pre-planned marketing steps – every time.

What’s really necessary to design an effective campaign?

* Product – You must have a product that really sells, not just one that you like. And, as discussed earlier, it should be a big ticket item if you want to make any BIG money.

* Marketing – You must have MANY ways to market, ie. Google adswords, ezine articles (write for others or start your own ezine), blogging, direct mailing post cards, press releases, email lists (when someone comes to your website, you should collect their email address so that you can follow up with them. Most of your sales come from the follow up.) Some of these methods cost money, some are free and will only cost you the time to set them up. But you must use all of them. Notice that I did NOT say “make a list of your friends,” or “pass out business cards.” Those things might make some sales, but in order to be really successful, you must reach the MASSES.

And the MOST IMPORTANT aspect of marketing; you must track and test your ads – every one of them – all the time. You must know exactly how much each ad cost you, and how many sales came from THAT ad. This will help you keep attuned to what is really happening with your advertising dollars. Delete the ones that do not bring the best RESULTS, and then test different ones, always looking for the most cost effective ways to drive traffic to your website.

* Website – First of all, your website must be written in such a way that it COMPELS your visitors to buy. (Most affiliate websites do not do this.) If it doesn’t have a high conversion rate, then everything else you’re doing is wasted effort. Next, it should collect the email addresses of your visitors so that you can follow up with them. Then, if you’re selling an expensive item, you should have a low-cost ($49?) front end product to sell first. This could be anything, but one thing that works well is an information product that will teach them how to do something, or do it better, or do it faster. It will be even more profitable if your front-end product is somehow related to your back-end big ticket product (though this is not essential). The entire website should be aimed at getting them to buy the inexpensive front-end product. Don’t even mention your other, expensive product. After they buy the front end product, you send them a weekly or monthly ezine or e-newsletter. Or better yet, send them a series of personal emails (totally automated, of course) full of more useful details about the front-end product that they just bought. You are now building relationship. Once they trust and respect you, selling them your back-end big ticket item (through your follow up emails) is almost a forgone conclusion. This is how $1,000(or $3,000) products are sold.

*Automation – The final step. Once you have the system set up, the only “work” you should be doing is to continue to improve your advertising. This will only take you a couple hours per week, at most. Once people respond to your advertising and go to your site, the entire process from that point on should be TOTALLY AUTOMATED. Collecting emails of visitors to send them a “free report”,following that up with sending them a series of emails to sell your front-end product, collecting payment for your front-end product, delivering your front-end product, sending additional follow-up emails, making the back-end big ticket sale (with your follow-up emails), delivering the back-end product… everything should be fully automated. That way, you can spend your time doing what YOU want instead of talking to prospective customers and fulfilling product orders.

Conclusion

This is the basic process to making huge sums of money online with your home based business. All of this may seem daunting. Can you do all of this yourself? Can you design a SYSTEM that will do all of this automatically? Sure you can. Anyone can. But it takes much more time, effort, and money than most people are ready or willing to invest – and that’s why so many home based businesses fail. But if you go for it, designing a system that incorporates all of these elements, you will see a significant improvement in your sales, and your bottom line! Maybe even enough that you can begin to live the good life – you know, the life that you’ve always dreamed about.

Bill Keller
http://www.articlesbase.com/business-articles/why-do-most-home-based-businesses-fail-697101.html

Technorati Tags: Big Ticket Items, Business People, Conversion Rate, Drive Traffic, Expensive Cars, Home Based Business, Home Based Businesses, Lots Of Money, Prospects, Time And Money, Widget

Attraction marketing is the refreshing new method being embraced by network marketers and in fact, by marketers in many other areas of the selling arena. It flies in the face of traditional methods taught for decades about the best way to gain customers and in most cases, outperforms the old ways. At the core of attraction marketing is the belief that people love to buy, but hate to be sold to. The solution then, is to somehow make them want to buy, because they like to do that, and you have to do it without selling to them, because they hate that. Sound impossible?
In fact, not only is it possible, but it’s turning around the business of thousands of network marketers. People unable to break even before learning the process of attraction marketing are now making more money than they ever thought possible.
So what is the magic of attraction marketing? It turns the table on the whole selling process. Instead of having to hunt down prospects and alienate friends and family to convince them they need what you have to sell, with attraction marketing your prospects seek you out. They’re already interested and in many cases, ready to buy or sign up: this is the power behind attraction marketing. Network marketers are learning the teachings of attraction marketing to draw customers and prospects, instead of chasing after them. In addition, they’re pulling people towards them that already want what they’re selling.
Previously the methods used by network marketers consisted of introducing friends and family first to the product or business opportunity. Then there was the ‘3-foot rule’, which basically says you talk about the product or business opportunity to anyone you get within 3 feet of, such as standing in line at the bank, post office or grocery store. Oh, and we can’t forget good old cold calls. Aren’t they fun? Picking up the phone and calling total strangers to tell them about what you have to offer and try to convince them why they need it, and more often than not, being hung up on.
Well, Unfortunately, the problem with the old method is that it makes you approach people who have never expressed an interest in what you have. And the conversion rate is typically quite low. Which is why ‘It’s all about the numbers’ is repeated over and over again within network marketing circles. But it doesn’t have to be that way. It means that attraction marketing changes all that and the Internet makes it easier than ever before. You can use a website, an ezine or newsletter, article marketing, even seminars to attract potential customers to you. Giving these people valuable information once they’ve found you and the almost automatic filtering process begins.

It should be said here, that those who aren’t interested won’t pursue it any further. Those are the ones who would have hung up on you when you called. They’re the ones who would cut you off in mid sentence to tell you they’re not interested. But, with attraction marketing, you don’t have these folks. On the other hand, the ones who are interested will continue. They’ll sign up for more information or buy the product or whatever it is you’re wanting them to do because they already have some level of desire for what you’re offering. Your conversion rates among these prospects will skyrocket.
All in all, attraction marketing is changing forever the way independent marketers approach the business of gaining customers. The whole sales mindset is changing as well. Skillful marketers seek ways to serve their prospects first. What is important: it’s that service that helps turn the prospect into a loyal customer.

http://danatkinsbiz.com

Technorati Tags: 3 Feet, Attraction Marketing, Belief That, Break, Business Opportunity, Cold Calls, Decades, Foot Rule, Friends And Family, Grocery Store, Magic Marketing, Marketing Network, Money, Network Marketers, People, Post Office, Power Marketing, Prospects

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How to use video marketing for effectively marketing your online business opportunities.
“A picture is worth more than hundred words” –that was a concept for Marketing; however, in digital age we can improvise this quote as “a video is worth more than thousand words.” The video marketing strategy is one of the neonate forms of marketing being practiced nowadays by web marketers and webpreneurs. Unfortunately, this effectual marketing method is still under-utilized. It seems that there are many people who do not know the process or there can be few who knows but scares away from camera or from speaking.
For video marketing, facing the camera and speaking into it, might appear as odd at initial stages. However, once you hang out with this free powerful strategy you can implement its utilities within minutes and can develop rapid online business opportunities.
There is a critical element to the video marketing strategy and it is about delivering the right quality of the information across the viewer so that they get attracted to your site. However, in video marketing it is not necessary to “pitch” about the product or your business or about yourself. Instead you can provide a value to the customers in your video and point out the prospects of sales that will automatically be created if you are able to impress the viewer.
The internet is a wide platform where you can post your videos. Now with ample of the video sites like YouTube, you can upload the videos and make users view them online and get connected to your business. Due to this instant accessibility, video marketing has become such a popular marketing strategy. It is true that videos are making their presence felt in article directories, blogs and in forums.
Now let’s consider some of the video marketing needs that you need to adhere to-
• The video will instruct people about doing the task and the potential buyers will click into your website after watching those videos
• The video has to be educational, they must create a value with facts and figures on a particular theme or topic
• Make the video entertaining if possible, a news snippet, popular music video shots and even fragment of television shows or movie can do wonders
The process of creating a video is simple. All you need is a video camera or a web cam that helps to shoot the video. Then you need editing software where you can juxtapose the fragmented portions and include other textual or graphic information. Once you get final edited output, you can upload the video to major video sites like YouTube. However, you should create an account in the video sites before uploading the marketing video for a marketing campaign.
One of the most effective video marketing can be done with 1-2 minutes of short video that provides valuable information, the point of view of the website and the product description. That will be enough for you to create a sales funnel from the video. The video marketing creates unprecedented online business opportunities that will be more effective than any text or picture based marketing.

http://danatkinsbiz.com

Technorati Tags: Accessibility, Blogs, Business Marketing, Critical Element, Initial Stages, Many People, Marketing Business, Marketing Online, Marketing Opportunities, Marketing Strategy, Online Business Opportunities, Presence, Prospects, Quote, Site Marketing, Video Marketing, Video Sites, Videos, Web Marketers, youtube