Archive for January, 2010

Last week, the Rimm-Kaufman Group published a study about long tail keywords. Does it pay to invest your time in long tail keywords?

What are long tail keywords?

Long tail keywords are long and specific keyword phrases that generate little traffic and few conversions each.

Long tail keywords usually consist of several words and they have a low monthly search volume.

What did the study find out?

Google AdWords advertisers with monthly expenses ranking from $15K to $750K per month were analyzed in the study. All of these advertisers had well managed Google AdWords accounts.

Here are the key findings:

1. The importance of long tail keywords varies. For one company, the long tail keywords generated only 8% of the sales. Another company received 83% of its sales through long tail keywords.

2. It depends on the product. People search differently for different types of products. For one product group people might use more long tail keywords while they use fewer for another product group.

3. The importance of long tail keywords does not depend on the paid search budget.

4. Long tail keywords are most important for SKU-based commodity retailers.

5. For some Google AdWords advertisers, long tail keywords are critically important. One company in the test generated more than 71% of its revenue from long tail keywords.

Long tail keywords are important to all AdWords advertisers. Even the company that received only 8% of its sales through the long tail keywords made a significant amount of money with them.

How can you find long tail keywords?

Use IBP’s keyword tool to find and create long tail keywords for paid search marketing. IBP offers a sophisticated keyword tool that gets keyword suggestions from Google, KeywordIndex and other keyword resources:

keyword tool

IBP’s keyword manager makes it very easy to create long tail keywords. Open IBP’s keyword editor, select “Expand keywords”, enter supplemental keywords (or choose from the supplemental keywords that IBP offers), click the “Generate keywords combinations” button and IBP does the rest.

IBP offers supplemental keywords in these categories: cities and regions of 27 countries, colors, industries, occupations, synonyms for bargain, big, complete, fast, great and smart. Of course, you can also enter your own supplemental keywords.

Long tail keywords are an important part in any search engine marketing campaign. IBP makes it as easy as possible to create targeted long tail keywords for your website.

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Read more: http://www.free-seo-news.com/newsletter403.htm#facts#ixzz0eCRqW3ZL

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Technorati Tags: Advertisers, Amount Of Money, Commodity, Conversions, Enter Keywords, Find Google, google, Ibp, Kaufman, Keyword Manager, Keyword Phrases, Keyword Resources, Keyword Suggestions, Keyword Tool, Monthly Expenses, Product Group, Rimm, Search Volume, Sophisticated Keyword, Supplemental Keywords

Last month, Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.

Twitter

The main element of Google’s real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google’s Amit Singhal, who led the development of Google’s real-time search, recently revealed how Google ranks tweets in the real-time results.

There’s some kind of PageRank just for tweets

Google’s PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.

Tweets are not about links but about followers. On Twitter.com, people “follow” the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

“It is more than a popularity contest”, said Google’s Amit Singhal. “One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation.

As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

There are additional filters and algorithms

The follower reputation rank is only one of Google’s methods to rank tweets:

1. Hashtags

Twitter users often use “hashtags” in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake.

If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag’s topic word elsewhere on the site.

2. Spam

While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google’s spam filters.

Amit Singhal didn’t go into the details but he said that Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.

3. The signal in the noise

There can be thousands of tweets that contain a very popular word such as “Obama”. To find the relevant tweets, Google looks for “signals in the noise”. Such a signal can be an increasing number of tweets that mention other words near mentions of “Obama”, for example “Cambridge police”. The tweets with the signals will be chosen for the real-time results.

The problem with Google’s real-time results is that they don’t last. The time and efforts that you have to invest in getting listed in Google’s real-time results is better spent on optimization for Google’s regular results.

If your website is listed in Google’s regular results, it will usually stay there for a long time. Real-time results last only a few minutes (often less). To get in Google’s regular top 10 results analyze your website with IBP’s Top 10 Optimizer.

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Read more: http://www.free-seo-news.com/newsletter404.htm#facts#ixzz0eCQM2Y1f

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Technorati Tags: Algorithm, Amit Singhal, Earthquake, Follower, Followers, google, Link Structure, News Items, Pagerank, Popularity Contest, Search Google, Search Result, Time Messages, Time Results, Time Search, Topic Word, Tweet, Twitter, Web Searchers, Websites Link

No doubt, you will receive a huge advantage in owning one of the online business opportunities out there today. With all the marketing strategies that is available on the net today, you will have one of the best ways to earn an income for life.

Home based businesses are growing by leaps and bounds, because of the simple fact that people are making money being in business for themselves. It’s not that difficult to start earning a living online, because of the enormous selections of businesses out there to start.
By being a part of the wave that is sweeping the online business world, you will create a lot of exciting benefits that you can take advantage of by being in business for yourself. This article will outline just a few.

Let’s start of by saying, there is a lot of potential out there today for anybody to make money with any of the good online business opportunities. There are some great opportunities out there for you take advantage of, join a company that appeals to you the most and that you are comfortable with.
Another distinct fact to consider is, that most of the opportunities out there today will only require a little of your time to work your business on the side and be able to keep your full time employment till it’s time to move into your home based business full time. You don’t have to quit your job in order to work your home business opportunity.
As your business grows and you begin to market your business, it will require more of your time. The more strategies you implement in your marketing efforts, the more time it will require from you.. Article marketing, video marketing, email marketing, attraction marketing and so on, all this will take time on your part if you want to make serious money.
Owning your own home based business, means you will be in charge of your future and not having a boss standing over you telling you what and when to do.
Here is the short of it, all the points that were mentioned before are essential for all those that dare to take the first big step toward their financial independents by starting one of the online business opportunitiess. Don’t jump on the first business that comes up, take your time and make a selection that you will be comfortable with.
It would be wise to select a business that you are knowledgeable about, if you are like me, I went into the health products field because I had a lot of knowledge about health problems and what to take to put my body in a defense mode to fight off free radicals scavengers, this is the reason for our major diseases today. So, choose your business niche carefully but, choose to get started on the road to freedom.

http://danatkinsbiz.com

Technorati Tags: Article Marketing, Attraction Marketing, Boss, Business World, Fact That People, Full Time, Home Based Business, Home Based Businesses, Home Business Opportunity, Leaps And Bounds, Little Of Your Time, Marketing Efforts, Marketing Strategies, Money Online, No Doubt, Online Business Opportunities, Serious Money, Simple Fact, Time Employment, Video Marketing

It should be understood by people who own online business opportunities, that when they build a website or a blog for their affiliate business, the whole concept of doing business is to create an onslaught on targeted traffic to their sites and in return get conversions for their selected affiliate business.

The order of importance is to choose your niche market and then build your blog or website around you chosen niche and place the right keywords on the site. One of the important things for you to take into consideration is, that the search engines are continually looking for fresh new relevant information when they crawl your site. Besides this, when they crawl your pages, it will scan from left to right, just like when we read a letter. This means that the SEO scheme is to be set up right and in the proper manner.

In promoting your blog or website, this can be done through suitable SEO strategies. Key element to remember, is to choose the right keywords and keyword phrases that has been searched the most and have little competition.

Implementing the right SEO strategy will facilitate making money with ease and quicker I might add.

Not one of the online business opportunities are one hundred percent alike, they have different people at the helm. There are consequences to not using the SEO strategies quickly on your site, if you don’t use them immediately you may never get your business of the ground.

This article is to simply point you in the right direction and some points for you to consider in your marketing quest.

Here are some strategies you might want to consider when starting:

(A) Page Title. It is imperative that you make certain your page title is relevant and reflects the content of your page. The more text you have on the page, the easier it is for the search engines grab hold the concept of your page.

(B) URL. You must choose wisely when considering your URL, It must be descriptive and relevant.

(C) Meta Keywords

(D) Meta descriptions

(E) Semantic markup. It means that you should use |appropriate tags for header elements, etc.

(F).“Link-worthiness”.

(G). Another critical point for you to consider is the keyword density on each page, simply put, the number of time keywords are used in comparison to the overall number of words on the page.
(H) Keyword Research. No doubt the key to your online business opportunities.

(I) Make sure you don’t just have graphic all by themselves on your site, search engine spiders can’t read them when they crawl your site.

(j). You should also make sure to use natural, comprehensible language that imparts the message of your website and to include keyword phrases that you want your site to rank highly for.

(K). It will be essential for you to take care, that the title tags and link anchor text you use, that it all corresponds with the visible content on the page.

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Technorati Tags: Affiliate Business, Consequences, Conversions, Doing Business, Element, Helm, Important Things, Keyword Phrases, Marketing, Niche Market, Online Business Opportunities, Onslaught, People Online, Promoting Your Blog, Proper Manner, Right Direction, Search Engines, SEO, Targeted Traffic, Url

As the recession lingers on, it has motivated a great many around the world to choose a online business opportunities. In today’s world of economic uncertainty, and global downturn, people from all walks of life are seeking an alternative source of income. People from the world over are flocking to internet businesses that will allow them to work from home.

Even in the midst of a recession the home based business industry is flourishing from around the world. You may ask why? This article contains some pointers on how you can out run the recession.

First off, let us consider the many that are out of a job that have turned to a home based business opportunity in order for them to make the income. Even the people that are presently employed soon understand they can make more and acquire financial freedom that will allow them to work from home.
It’s not uncommon in today’s uncertainty of the job market and the tight credit and high interest rates that people still put themselves deep in debt. And, they just continue the cycle of working to scratch out a living from paycheck to paycheck, never having the extra finances to pay off their debt.

Having your own home based business will give the flexibility to have more time with your family and pay off debt that has a stranglehold on your wallet. So, what’s holing you back from choosing from one of the many online business opportunities today?
Many will hesitate, because of the current global economic downturn. But, believe it or not, home based businesses thrive in hard times. People from around the world are flocking to the Internet for alternative extra income.

Another important point to be made is, to promote your business without spending large sums of money and put yourself into debt that you can’t get out of for some time to come. It is possible to promote your business without spending great sums of money. It’s all about learning the tricks of the trade in order to be successful with your home based business.

Learning how to use search engine optimization strategies are very important in marketing your business. You can help yourself by connecting to someone that can mentor you in, article marketing, backlinking, search engine optimization, video marketing, email marketing, etc.
There is a lot of online business opportunities to choose, the only thing left to do is to make the decision to take the plunge and start on your road to success!

http://danatkinsbiz.com

Technorati Tags: Business Industry, Economic Downturn, Economic Uncertainty, Extra Income, Financial Freedom, Global Downturn, High Interest Rates, Home Based Business, Home Based Business Opportunity, Home Based Businesses, Important Point, Internet Businesses, Online Business Opportunities, Paycheck To Paycheck, Pointers, recession, Stranglehold, Sums Of Money, Tight Credit, Walks Of Life