Archive for December, 2009

Official search engine statement: link building do’s and dont’s
Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing’s document can be found in this article.

The importance of link building

The Bing engineers know that link building is important and they describe link building as follows:

“Link building is a very important form of self-promotion on the Web. You contact webmasters of other, related websites and let them know your site exists. If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.”

In other words, reciprocal linking is fine. They also remind webmasters that link building is an ongoing process:

“Think of link building as your chance to build your reputation on the Web. As your website is likely one of your business’ most valuable assets, consider link building to be a primary business-building exercise. Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait (and work smartly!).”

Things that you can do to get good links to your website

inbound links

Here are the things that Bing recommends:

* You should develop your website as a brand and brand it consistently. People like to link to high quality websites.
* You should find relevant bloggers, industry websites and product reviewers and make them aware of your website.
* You can publish concise and informative press releases online.
* You can publish expert articles in article directories.
* You can participate in relevant conversations on blogs and forums and add a link to your website when applicable.
* You can use social networks to connect to industry influencers. Your profiles should contain links to your website.
* You can use email newsletters to notify people about new content on your website.
* You can launch a blog or a forum on your website.
* You can participate in relevant industry associations and their online forums.
* You should strive to become a trusted expert voice for your industry while promoting your website.

The link manager in IBP can help you with most of these tasks. It finds relevant blogs, related websites, directories, etc. It also helps you to contact the other websites, keeps track of your contacts, etc.

Warning: the following things will get your website in trouble

Just like Google and other major search engines, Bing doesn’t like to be cheated. If they detect unnatural linking patterns, your website might be penalized. The following things can trigger search engine filters:

* Your website get a lot of additional inbound links a very short time.
* Many links that point to your website are from unrelated websites or blog comments.
* Your web pages contain hidden links.
* You get links from links farms or automated link exchange systems.
* Paid links point to your website.
* Known spammers link to your website.
* Your website links to known spammers.

Here’s what Bing does when they find suspicious data that is related to your website:

“When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.”

Getting inbound links requires some work. The Bing engineers are very clear about this fact: “Make no mistake: getting legitimate and highly valuable, inbound links is not a couch-potato task.”

Fortunately, the link builder in IBP will help you to get things done as efficiently as possible. You can download it here.

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Technorati Tags: Assets, Business Building, Creativity, Expert Articles, google, Google Search, Google Yahoo, Inbound Links, Industry Websites, Instant Gratification, Mistake, Other Search Engines, Product Reviewers, Quality Websites, Reciprocal Linking, Reputation, Self Promotion, Term Commitment, Turnkey Solution, Yahoo Search

So your eBook is written and ready to go! But, do you have an eBook marketing plan? A considerate eBook marketing plan is essential to success. EBook marketing has been rebooked, tested and proven on the field of the net. You don’t need to pioneer a new frontier. Use these tips, and watch your sales grow.
Check out article directories to submit articles pertinent to your book’s subject. You won’t be paid, but you’ll get free advertising and click-through to your site.
Search out your audience. Your advertising budget need not be huge to reach millions of prospects. EBook marketing requires innovative steps.
(Continued Below)
Excerpt from Next Page: Marketing material is something that every business needs, as it is an essential part of doing business and creating revenue. Without marketing material a company doesn’t have a leg to stand on, they simple can’t compete in the same business arena as others. Continue…
Look for evinces publishing content your target market finds interesting. Subscribe to those you find most informative. Inquire about advertising rates. For example, if your eBook subject is “How to Build a Greenhouse”, write articles on greenhouse lights, insect control, soil management or hydroponics. Writing articles establishes you as an expert in the field. People interested in building greenhouses are likely to read your articles, which include your byline, and a link to your site.
Once your prospect arrives at your site, intrigue them. You statistically have ten seconds to capture your reader’s attention. You’ll want to use color and composition, an attractive cover design and to-the-point copy. Tell them up front and convincingly, how your eBook provides a specific solution to their problem or question.
Your eBook marketing plan must address format. PDF, for more detail go to: www.create-own-ebook.com. from Adobe, is the current standard. PDF files are highly resistant to viruses, unlike .exe files, which are easily corrupted. whether your customer has a Mac or a PC, uses Internet Explorer or Netscape, Windows or Linux, they can all view your eBook as you intended. There is also a security benefit. Last but not least, the PDF Reader is free to the viewer. As a publisher, you’ll need to invest about $250 for the Adobe software to produce the PDF eBook.
Include an auto responder in your eBook marketing plan. For more help visit to: www.ebook-author-interview.com.Be sure your customer receives a prompt response.
Make a careful review of other websites and negotiate joint venture and affiliate agreements. Search out other sites of quality content which are not competitors, but appeal to the same audience.
In a joint venture, make an offer to advertise your eBook on their site, in exchange for 35-50% profit sharing on every sale generated through their site. Affiliate agreements are similar, usually with a lesser percentage.
Writers’ evinces are an excellent vehicle for eBook marketing. Writers love to read, and they pass along good information.
EBook marketing demands building your own email opt-in list as a valuable long-term eBook marketing tool.
www.create-free-pdf.com
www.profiting-with-free-reports.com

ranjeet.jan2009
http://www.articlesbase.com/internet-articles/ebook-marketing-requires-innovative-steps-716675.html

http://danatkinsbiz.com

Technorati Tags: Advertising Rates, Business Arena, Control Soil, Doing Business, Excerpt From, Exe Files, Free Advertising, Greenhouse, Greenhouses, Hydroponics, Insect Control, Intrigue, Marketing Plan, New Frontier, Page Marketing, Pdf Files, Soil Management, Specific Solution, Target Market, Ten Seconds

What You Should Know About An Internet Home Business

One important point that you should remember when you start your Internet home business is that it should always be something that you truly enjoy and have fun doing. The results are always better when you transfer the fun quotient into your business opportunity.

It is nice, easy and rewarding to run your own Internet home business. However, the target of all Internet home business is to reach the target audience and make profits which translate the Internet home business into a success story.

Internet business opportunities require discipline. The success tricks for most Internet home businesses have already been invented, the only thing that you have to do is find them, copy them and then train yourself accordingly. It is important to find a quality training course in order to be more prepared to run your Internet home business.

It is necessary to take your Internet based business seriously as a long time venture and not merely as a hobby. You should try to stay away from early promotion of the business. Only once when you have set up your web site properly should you be concentrating on this aspect. Doing a bit of market research before setting up the internet home business is a good practice. This way you will know what works and what does not and accordingly plan out your strategies.

To be able to start a successful Internet based business you need a strong attitude and expertise. Until you are good at what you do, you obviously cannot convince others to take you seriously. Also it is important to understand the benefits of online marketing tools such as DVD’s, e-books, email courses etc in order to run your business. Take help of search engine optimization to promote your Internet home business. This would mean better visibility and accessibility. Unless your web site is visible, it is of no use. You could take help from a professional search engine optimization agency or a freelance search optimization specialist. You might even want to develop your own search engine optimization skills. Promote your site through link building activities such as directory, press release and article submissions. In fact link building is quite easy and does not even need any special expertise or knowledge. Articles usually stay in directories for years and hence will bring more traffic and visitors to your internet based business regularly.

Try to develop your writing skills. These come in really handy for Internet home business promotions through blogs, articles, emails, forum posts and web sites. If you are not too good at writing, you might have to hire someone else. So it is better to brush up your own writing skills.

As mentioned above, at no point should you take your business as a hobby just because it has a fun quotient. There is a lot of competition out there and you definitely do not want to lose out on clients just because of a lax attitude. Therefore take your internet home business seriously to make the most of it.

Steve A
http://www.articlesbase.com/home-business-articles/what-you-should-know-about-an-internet-home-business-129324.html

http://danatkinsbiz.com

Technorati Tags: Business Opportunity, Discipline, E Books, Freelance Search, Important Point, Internet Based Business, Internet Business Opportunities, Internet Home Business, Internet Home Businesses, Market Research, Marketing Tools, Professional Search Engine, profits, Quality Training, Quotient, Search Engine Optimization, Search Optimization, Success Story, Successful Internet Based Business, Target Audience, Time Venture, Visibility

Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.

Google statement

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

1. Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.

2. If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.

3. It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control.

4. Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.

It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.

5. Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm.

6. If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links are usually links from low quality websites. These website usually have low Google rankings and they cannot pass much ranking power to other websites. For that reason, you shouldn’t worry too much about links to your website that you cannot control. Better focus on the following:

* Create high quality web pages with a good website navigation and optimized web page content. Make sure that all web page elements contain the right information so that Google will list your website for the right keywords.

* Try to get high quality links to your website. The more high quality links your website has, the less impact have links from spammy websites.

To get an overview of the websites that link to your website, select IBP > Links > Add sites > Find existing backlinks to your site in our SEO tool IBP. IBP will show you the URL of the web page that links to you, the anchor text, the PageRank, TrafficRank and IP address of the linking pages and more.

IBP will also show you the websites that link to your competitors, blogs that could link to your website and much more.

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Technorati Tags: Algorithm, Appearance, Competitor, Contact, Dozens, google, High Quality, Inbound Links, Low Quality, Optimization Tool, Optimizer, Quality Website, Report Spam, Spam Report, Test Of Time, Web Page Elements, Web Pages, Webmaster, Website Optimization, Worry

Three easy steps to optimize your existing links

Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords.

The basics about keywords in text links and link bombs

Google tries to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word “tomatoes” then Google’s algorithm will come to the conclusion that your website should be listed in the search results for the keyword “tomatoes”.

The keywords in the links to a website have been so important for Google that people managed to get websites to the top of Google’s search results for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword “miserable failure”.

The result was that George W. Bush’s website was #1 on Google for that keyword. In the meantime, Google has learned to deal with these so-called Google bombs and it’s not as easy to manipulate the results with the links as it has been.

What you should do if your website has no links

When you try to get links from other websites, you should make sure that they help you to increase your rankings for your keywords. That means that you must make sure that the links to your website contain your keywords.

At the same time, you must make sure that the links to your site don’t look like a Google bomb. You need links to your website that use keywords that are related to your site. If many websites link to you with a special keyword, that will increase your chances to be listed for that keyword. However, the keyword should be varied.

For example, if you want to be listed for “tomatoes”, the other websites should link to your site with link texts such as “tomatoes”, “delicious tomatoes”, “great tomatoes”, “tomatoes and other vegetables”, etc.

In addition, the web page to which the links point should also contain content about tomatoes. If the linked page contains the same keywords as the link texts then it is less likely that the links are part of a Google bomb.

A good way to start link building is to contact the websites that link to your competitors. To find the websites that link to your competitors, select “Add sites > Find websites that link to your competitors” in IBP’s link manager. IBP will find these websites for you and it will also help you to contact these sites.

What you should do if your website already has some links

If your website already has some links then you should make sure that the other websites link with the right link texts to your site. Do the following to optimize the links to your website:

1. Select “Add sites > Find websites that already link to your site” in IBP’s link manager. IBP will import all websites that link to your site and that have been indexed by search engines.

2. IBP will show the text that the other websites use to link to your website in a clearly arranged list. (By the way, the list also contains other information such as Google PageRank, IP address, Alexa TrafficRank, number of outbound links on the page, total number of links on the page, etc.)

3. If the other website links to you with a unrelated words such as “click here” or “more information” then use the built-in contact tools in IBP’s link manager to quickly contact the webmaster of the other site and politely ask them to change the link text.

By optimizing your existing link texts, you’ll greatly increase the chances to be listed for the keywords that are relevant to your website.

Optimizing the links to your website is not enough. You must also optimize the content of your web pages to show Google that your website is relevant to your keywords. The links that point to your website should confirm that your website is really relevant for the keywords for which you optimized your pages.

Analyze your website to find out if the content of your website matches the links that point to your site.

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Technorati Tags: Algorithm, Bomb, Bombs, Conclusion, Friends Official, Friends Website, George W Bush, google, Important Things, Inbound Links, Link Texts, Miserable Failure, Obscure Keywords, People, Three Easy Steps, Tomat, tomatoes, Websites Link