Archive for the ‘Search engine Ranking’ Category
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Google Supremacy – Ways To Boost Online Traffic For Free
June 24th, 2010 | 
Author: Search engine is one important tool for both internet users and webmasters. Everyday, billions of people are using search engines like Google, Yahoo, Bing and Youtube to do research, make a decision, download free software and make a purchase.
If you are a webmaster, probably you want to get lots of search engine traffic. One fact that you should remember is most internet users will only click one link that appear on top ten of search result. 90% of them won’t turn to the second page in order to look for relevant information.
Therefore, you need to optimize your website so it will appear on top ten of search result. The following steps will be very helpful:
1. Generate profitable keyword list with Google Keyword Tool or other tools.
One way to get the keyword ideas is by browsing Amazon marketplace. Amazon has thousands of products in every popular niche, so it is a good place to start your research. Narrow down your search to relevant categories in Amazon and find the right buyer keywords.
Then, use Google keyword tool to generate keyword ideas. It could be one popular brand name that you found at Amazon before. Google has lots of search data, so this free tool can give you a good list of profitable keyword ideas.
2. Check for total competition at Google.
You shouldn’t make the mistake by targeting a general, broad keyword terms like make money, search engine, cars, watch or books. Of course, you can get lots of traffic if your website is ranked high on Google. However, the problem is, you will face lots of competition as well.
The trick is to pick one keyword that contain three words or more then enter that term into Google search with quotes. The pages which appear on top ten of your search results must not a website or domain name that is fully optimized for that keyword.
For example, if any of the websites listed on top of Google is an article from Ezine Articles or perhaps a forum thread, you can easily dominate these sites with a fully optimized website.
3. Register a relevant domain name as well.
Your domain name is actually important for search engine ranking. In fact, this a factor calculated by search engines to rank one website. If your domain name contain the keyword, search engine will see your website as highly relevant to one specific keyword.
4. Install WordPress in your domain name.
If you are a dummy at website creation, you can install WordPress with a few clicks from your hosting control panel. Using WordPress is recommended by lots of SEO experts since it is loved by Google. Plus, you can optimize your blog easily with Platinum SEO plugin.
Keep in mind that search engines love fresh and unique content. The more content you have, the better for your ranking.
5. Start link building process.
In order to improve the search quality, Google and other search engines start to count total backlinks into their consideration. The logic is, the more people are linking to one site, the better content that site should have. One way to get quality backlinks is by becoming a guess blogger.
The first thing you need to do is search at Google for a popular blog in your niche. Then, contact the blog owner and ask for his approval to become a guess blogger. Usually, it is not that hard to get approved, as long as you can prove to him that you can post quality content. Once you create a post, you are allowed to post your link inside it. This will give you lots of relevant traffic and quality backlinks.
Google Supremacy is one powerful search engine optimization course. Information about this course can be found inside Google Supremacy site.
Posted in Search engine Ranking | 
Tags: Amazon Marketplace, Engine Cars, Ezine Articles, Free Search Engine, Free Tool, google, Google ranking, Google Search, Google Yahoo, Keyword Ideas, Keyword List, Keyword Terms, Keyword Tool, Marketplace Amazon, Money Search Engine, Relevant Categories, SE Optimization, SE Positioning, SE Tactics, Search Data, Search Engine Marketing, Search engine Ranking, Search Engine Traffic, Search Engines, Search Google, SEO, Targeted Traffic, youtube | 
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Top 6 reasons why your search engine rankings have dropped
Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.
The better you understand the reason why your rankings dropped, the better you can prevent your website from future ranking drops. There are six major reasons for ranking drops:
1. Your website changes
Most webmasters update their web pages regularly. As long as the changes are only small, this won’t have a big effect on your rankings. However, if you re-design your web pages or if you optimize a page for a new search term then search engines might re-calculate your search engine rankings.
Google even has a filter for changed web pages. If you change your web pages, Google will temporarily apply a filter to your sites. Details can be found here.
Required action: If you have web pages with high search engine rankings then you should change these pages with great care.
2. The links to your website change
If you have an old website with a grown inbound link structure then it’s not likely that your site rankings will drop because of a link change.
If the links to your site are mainly paid links that suddenly disappear or get discounted by Google then the loss of these links can be enough to cause a significant ranking drop.
In addition, sudden changes in the linking structure of a website make your website suspicious.
Required action: If you heavily rely on paid links you might want to reconsider your linking strategy. Try to get inbound links that last.
Continually getting links is essential to keep high rankings. If you don’t work on your links then your website will be replaced by better linked web pages in the search results.
3. The websites of your competitors change
Everybody wants to be on Google’s first result page. For that reason, it’s only natural that other websites will be listed better than yours if you don’t react.
Many websites target the same keywords as you do. If these other websites have better content and better links than your site then it’s only natural that these sites get better rankings.
Required action: You must offer better content than your competitors. Make sure that you offer many web pages that are relevant to your search terms and that you have better inbound links than your competitors.
4. Spam elements on your web pages
Search engines don’t like spam. If search engines find out that you use cloaking, hidden text, doorway pages or any other spam technique on your web pages then it is extremely likely that your website will be penalized.
Required action: Remove all spam elements from your web pages. Just because your website hasn’t been penalized yet doesn’t mean that search engines won’t find the spam elements in the near future.
5. Search engine algorithm changes
Search engines are continually improving their ranking algorithms. While most changes are rather subtle, some ranking algorithm changes can have a major impact on the rankings of your web pages.
Required action: Wait for some days to find out if the ranking drop is not just temporarily. Then optimize your web pages so that they reflect the latest search engine algorithms.
6. Technical problems
Your web server can be the reason for a ranking drop. If your website is down when the search engine spider tries to access your website then search engines cannot give your web pages high rankings because they don’t know your pages.
Some websites display the correct web page in the web browser but the server returns an error code. In that case, search engines won’t index the web pages.
Required action: Make sure that your website is hosted on a reliable server that has no downtime. Check the HTTP status code that your website returns.
Almost any website owner will see a significant ranking drop sooner or later. Don’t panic if this happens to you. Try to find the reason for the ranking drop and then act accordingly.
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Read more: http://www.free-seo-news.com/newsletter289.htm#facts#ixzz0k34wCdy6
Search Engine Ranking – How to Get the Top Ranking for Your Home Based Business
The reason that search engine rankings are so important to a person in a home based business is because it determines how much traffic your site will see. This in turn determines how well your business will do. There have been studies that show that people typically do not look further than the second page of the rankings. If your business does not turn up here, you are out of luck for a lot of people. There are steps you can do to improve your business’s rankings. This is called search engine optimization. Simple steps can take your company from several pages back to the top of the list.
The reason that search engine optimization is the most common way to get a great search engine ranking is because of the method. Search engines have an extremely complex way of determining how the rankings go down. Links, keywords and titles, to name a few, all play a huge role in obtaining high rankings. By taking advantage of these, you are able to bring your home based business to the top of the list. Your home based business probably does not have the money it takes to spend on professional SEO services, so you have to do it yourself.
It is not as difficult to obtain a high search engine ranking as you might assume. It will take work and some time, but it is far from impossible. The easiest way to get a top ranking is by making sure you have relevant content on your site. This means that all of your site’s content should be related to your titles of your site and its pages. This will make your site more compatible with search engines. For example, you most likely will want content related to home based businesses on your site, since you are a home based business.
You also will want to make sure you have the proper title tags needed for a high search engine ranking. These determine your site’s relevancy to a particular search. It is a good idea to use the same or similar titles as you did in the content of your site. This way they will better match the keywords people will use during their searches. You also will want to pay attention to the amount of keywords you use per page on your site. Make sure it is kept at a minimum because otherwise you will be banned.