Archive for the ‘Backlinks’ Category

If you are a website owner you must no doubt have run into the concept of a backlink strategy. Maybe some SEO expert offered to sell you 10 000 links back to your website for a princely sum. Perhaps you have just been struggling to get links back to your website for some time.

The theory goes like this: Google likes links. Google was built on the premise that a website with more links to it must be an important site, it must be an authority otherwise all those other websites would not be linking to it. So getting more and more links is good, right?

Yes and no. Yes, Google likes links. The more indeed the merrier. But Google is a little bit more clever than this. Setting up 10 000 pages with nothing else than links back to your website will most likely not get you anywhere with Google.

The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.

How does Google do this? The answer once again makes a lot of sense. Suppose you had a website about dogs. Everything about dogs, what they like, what they don’t like, what to feed them and when. So you get the local vet to link to your site from his, and you link back to him. Down the road is another guy also with a website about dogs. His articles about dogs are so good that he gets the American Dog Owner’s Association to link back to his website. Which website do you think Google would list first in search results? Why?

Should you become clever now and get the local vet, as well as ten small shops to link to you and you also buy 5 000 links on the Internet, Google should surely wake up and rank you first, shouldn’t they?

What do you think will happen? The correct answer is: nothing. Google will still rank the other guy on top, because the one link to his website is a) from an authoritative website that may have thousands of other websites linking to them and b) the content of his website is related to the content on that other website.

To get quality backlinks to your site is not easy. That is why so many people still fall for the “10 000 quality links” trick. You might have to write to 50 website owners and ask them to look at your website content to get one good backlink in the end. Should it be from a authoritative website that one link might make a big difference though.

Writing articles for top quality article directories will also get you some worthwhile backlinks, since they allow you to link back to your site from the article. And if your articles are as good as you think, they will eventually be syndicated – other websites will publish them as well and also link to your site. As a backlink strategy this will be much more effective than buying low-quality links.

Among the challenges of managing an online business is building backlinks. In addition to our premium article marketing service we offer a back linking service in which you pay based upon our performance in securing links. We focus especially upon deep linking to interior pages.

Posted to http://danatkinsbiz.com

Technorati Tags: Correct Answer, Dog Owner, Dogs, Exact Algorithm, google, Little Bit, Lot, No Doubt, Premise, Princely Sum, SEO, Vet, Web Pages, Website Owner