Archive for the ‘Advertising And Marketing’ Category

Many people of today are often confused about advertising and marketing and how they should start to market and advertise their new internet home based business. While marketing and advertising are both necessary, there is a noted difference, and understanding the difference will help you to build a very profitable business. Let’s start first by putting in place a strategy and understanding the difference between advertising and marketing.

According to Wikipedia:” Advertising ” is a form of communication typically to persuade potential customers to purchase or to consume more of a particular brand of product or service.
According to Wikipedia:” Marketing” is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Looking at the terms, “marketing and advertising“, one might think they are the same thing, but, in fact there is a difference.
When we think of advertising, we think of placing ads in newspapers ,on radio, television, magazines, trade papers, mailings, and let’s not forget the Internet . Advertising is only one part of the marketing plan as a whole. For the Internet home based business, advertising can become costly and can get out of hand very quickly.

For the most part, online businesses advertise on the Internet by means of pay per click, email advertising, phone leads, click exchanges, classified ads, pay per view, guaranteed views etc.
Entrepreneurs learn over a period of time thru experience that this way of advertising can become costly, because they have to continue to put out money on a consistent bases.

Marketing plan includes a strategy to move products and services to the consumer. The newest form of marketing is called “attraction marketing”, this is in simple terms attracting the prospect to your business, instead of you going after them. This is accomplished thru means of having your own website or blog. I’m not talking about a run of the mill website/blog, I’m talking about a website/blog that has the bells and whistles and the search engine optimization already installed for you.
Having your own website/blog, you can now advertise all you want at no extra cost.
Having a affiliate website, you have no control, you can’t advertise on your affiliate site, but, you can advertise your affiliate on your own website/blog. But, it’s not finished there, there is also “social networking”, and branding your name on the Internet.

“Success comes to those that dare to step out of their comfort zone”

http://danatkinsbiz.com

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