The following shows the advantages of home based business vs. Brick and Mortar business.
The term” brick and mortar” is a term to describe a business that has products or service to offer within the confines of a physical building, a business that relies on walk in customer and phone orders.

Part of the American dream is to own your own home, and another part of the American dream for a great many is to own their own business. For many, this dream comes true and for the great many it becomes a bad nightmare and doomed to failure because of poor planning from the very beginning.

Many people with the dream of owning their business never sit down and count the cost, all they know is, they want the American dream of owning their own business.

Lets count the cost to open your own a brick and mortar business.
1) You have the lease payment for the building. 2) You must put a deposit for utilities, lights, gas, water, and waste management. 3) You have a business telephone system, online computer system for billing and correspondence. 4) You have city licensing fees. 5) You have an advertising budget to consider, newspaper, phone book, cards, flyers, radio, and television.
6) Store fixtures and office furniture. 7) And a full inventory stock.
Employees. With all this it could run into thousands upon thousands of dollars for your pie in the sky.

The following is an actual case studies made to get an idea of some of the cost to open a brick and mortar business.
A. Opening for a — Upscale Hair Salon, start up cost $125,000- $150.00 on average.
B. Opening for a — High end Pizza Parlor, start up cost $170,000-$200,000 on average
C. Opening for a — Bakery Shop, start up cost $200,000 -$250.000 on average
D. Opening for a — Gourmet chocolate & Truffle Store, start up cost $225- to $250.00 on average.

OK, you got the ideal now! People with their dreams will sacrifice everything they have to go into business, cashing in their 401k’s, maxing out all the credit cards, borrowing money on their mortgagees, borrowing money from their relatives, all for the shot at the American dream of owning a business. Wait! Before you dive off the cliff here! There is an alternative to a brick and mortar business!

Let’s compare a brick and mortar business to an Internet home based business.
Ok! Let me say this first, it can cost you thousands of dollars by not doing your groundwork first. People try and try to succeed at building a Internet business, but, they just fall flat on their face, because they become associated with a company that will not teach them to be successful, or to spend time teaching the newest marketing strategies.
Marketing on the internet has become a revolving technological mine field, and if you do not stay abreast of it, you will be left in the dust by your competition!
OK, let’s get to the cost of a home based business. Without a doubt you should have your own personal website or a blog that you can manage from a server, so you can access and post your articles and links etc. Even if you have an affiliate website you need your own that you can control. This is will set you back about $600.00 or less and this is with all the training to market your business included. You need to start branding yourself on the internet as soon as possible.

If you join the right marketing system, you can have your website/blog made and they will optimize your website/blog for you, so you can begin to get Google, Yahoo, MSN ranking for your site from the very start.
You see, the marketing technique called “attraction marketing,” is where you attract people to you, instead you looking for them. You no longer have to pester your warm market, Mom, Dad, brother Bob, and aunt Sue!
Once you have the groundwork in place, you must begin to market your website and you should outsource this task to companies that have the expertise in the field of search engine optimization and marketing.
There are companies that will do most of the marketing for you such as, RSS submissions, directory submissions, article submissions, forum posting, social bookmarking, article writing, press release, and building a blog. All this will cost in the range of $400.00, to get you started on the right path. Now, if you count the cost to start a home based business, you can start with a $1,000.00, or less, assuming you have your computer already.

This doesn’t include the cost of an affiliate program you should try to keep this under $125.00 per month if at all possible.
You can start with getting your website/blog set up, this can be done for the initial cost of $600.00 or less. No need to lay out all the money in the beginning, just tackle one task at a time. You can’t advertise something you don’t own yet! With a brick and mortar you have to have pay out thousands upon thousands just to open the doors.

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