Strategic Link Building -legitimate marketing strategy For Search Engine Optimization.
Let me start with the fact that link building is directly related to search engine optimization. Because of this, many webmasters fail to think about link building as a strategy of its own, separate from search engine optimization. The thing is, strategic link building can bring in a lot of targeted traffic to your website. As you may know, there are four good methods for obtaining quality links.

As for the first method it is simple and easily implemented. It stands to reason that you go surfing for sites that you like, and would appeal to your visitors, and you ask for a link. It helps to offer a reciprocal link in exchange but, actually, it is not always necessary.

To get results, according to my experience, you’ll need to send your request to about ten sites for every one positive response you get. But once you get some experience, these odds will improve.

It is important to note that in approaching the prospective website’s webmaster, make sure you are sending them a relevant link request and make it personal. Firstly, you should let them know you visited their site and why a link would be valuable. This problem has to do with the fact there are a few link building software programs that send spam to webmasters.

It is no great surprise that link building is a legitimate marketing strategy and approached ethically it can have significant impact on your bottom line. Indeed, it’s worth taking the time to do it right.

As to the second link strategy it is also very powerful. You should submit articles to free content sites to be included in other websites and ezines.

So far as I know, the free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. Beyond any doubt, the reason it works so well is that each article has a resource box that contains your website name and a link. As far as the issue is concerned, the article can be reprinted only as long as it also contains the resource box.

It’s obvious, if you have a popular theme, your article and link can get published on thousands of websites this way.

The third strategy it is very similar and that is to write a press release.
Remember, if it is newsworthy a good press release can do wonders. By the way, it will not only get published on many websites you may get a few interviews and be on TV or in a national magazine. To my best knowledge, one relatively sure way to get some publicity is to hand deliver your press release to your local media. They like local stories and, as it could be seen, if they like you, you are bound to get some good press.

Actually, there are two important points on using press releases to promote your business. First, be persistent and keep submitting new press releases. If you are creative, be sure, there are many newsworthy stories about any business: you just have to find them and promote them. The second point is to be personal. In a way, the Media” sounds big and impersonal. As far as this issue is concerned, there are thousands of media outlets and getting to all of them is nearly impossible, if not cost prohibitive. Well, that is one of the nice aspects of getting press. The best way to get a national story is, as far as my personal experience may be taken into account, to start local and build. The Media prefers to get their news from the news: so if you have a story of national interest and it is first published in your local newspaper, you can bet that many astute editors will pick it up and take it national before you know it.

Concerning the fourth strategy it has been around since the internet began. To the best of my knowledge, it is to post to forums and news groups. No doubt, it’s easy and fun plus the links are valid and hold a lot of weight. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. You should keep in mind, the forum will be spidered within 72 hours and your site will begin the submission process on its own.

Don’t forget: stay on topic and be honest about your posts. Actually, you can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business: seek out forums you like and get involved.

http://danatkinsbiz.com

Technorati Tags: Bottom Line, Building Software, Doubt, Ezines, Link Marketing, Link Request, Link Strategy, Marketing Optimization, Marketing Strategy, Odds, Reciprocal Link, Relevant Link, Search Engine Optimization, Search Optimization, Significant Impact, Software Programs, Strategic Marketing, Surprise, Taking The Time, Targeted Traffic